Every Role Sells: Marketing, Retention & Customer Experience

oin us in Salem on Tuesday, April 7th for an interactive panel discussion exploring how sales and marketing extend far beyond the leasing desk.

This year’s conversation brings together perspectives from property management, leasing, maintenance, and industry sales to examine how every role on-site directly impacts customer service, retention, and revenue.

Topics will include:

1. Resident retention strategies and driving renewals
2. Community-focused events and referral generation
3. Handling objections and strategic follow-up
4. Affordable housing leasing considerations
5. How communication between maintenance, office teams, and vendors shapes brand perception
6. Gathering feedback and closing the loop with residents
7. Using AI tools to improve follow-up, efficiency, and personalization

From first tour to renewal, every interaction influences the resident experience — and ultimately, sales performance. This session will provide practical strategies and real-world insight that can be implemented immediately across teams.

Designed as an interactive discussion with audience engagement.